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Bachelor Information and Communication Sciences

Bachelor Information and Communication Sciences

Become an expert in a fast-changing field and prepare for an exciting career in the world of media, advertising, public relations or corporate communications.

During your training, you'll benefit from :

• Rigorous theoretical instruction from lecturers who are experts in their field.

• Practical workshops to apply your knowledge and develop your skills. • Concrete projects in collaboration with companies and organizations.

• Internships to gain valuable professional experience.

• A dynamic and stimulating learning environment.

CREDIT
180 ECTS
DEGREE
BAC +3
DURATION
3 years
ADMISSION
baccalauréat or BTS/DUT
REGISTER
1st year: €3,500

2nd year: €3700

3rd year: €4000 :

Téléchargez la brochure

1st year

DISCOVER NEW HORIZONS AND ACQUIRE NEW SKILLS.

The first year of the Bachelor's degree in Information and Communication Sciences (ICS) lays the groundwork for a rich and stimulating training program, equipping students with the fundamental knowledge needed to navigate the complex and constantly evolving landscape of the world of communication.
Among the core subjects that make up this program are :

• Introduction to Information and Communication Sciences: This subject offers an overview of the field, exploring fundamental concepts such as information, communication, media and information and communication technologies (ICT).

• Communication theories: Dive into the different models and approaches that shed light on communicative processes, from interpersonal communication to mass media.

• Media history: Discover the evolution of the media through time, from the earliest information carriers to today's digital platforms.

• Human rights and fundamental freedoms: Understand the ethical and legal issues surrounding freedom of expression, access to information and the protection of personal data in the digital context.
These subjects include:

. Literature & Communication: Explore the profound links between literature and communication, analyzing how literary texts shape and reflect social and cultural realities.

. Introduction to Modern Economics: Understand the fundamentals of economics, markets and economic systems, to better grasp the economic issues related to communication and media.

. Social psychology: delve into the workings of social psychology to understand individual and collective behavior in the context of communication and social interaction.

. Social identity and intercultural communication: Develop your intercultural skills by analyzing different forms of social identity and exploring effective communication strategies in multicultural contexts.

. Information technology and digital media: Deepen your knowledge of ICT and digital media, by mastering their.

2nd year

DEEPENING

The second year focuses on deepening the knowledge acquired in the first year. Students will learn to analyze and apply communication theories in specific contexts such as corporate communications, public relations and journalism. They will also develop project management and teamwork skills to better prepare them for their future careers. Last but not least, this year includes an internship in a company to gain practical experience in communications.
• Theoretical foundations of the anthropology of communication: Decipher the profound links between communication, culture and society by analyzing the anthropological theories that shed light on communication practices in different cultural contexts.

• Information management issues: Master the fundamental principles of information management, from collection to dissemination, by understanding the ethical, legal and technological issues involved in accessing and circulating information. • Media sociology and strategy: Dive into the sociological analysis of the media, studying their structures, operating methods, editorial strategies and impact on societies and individuals.

• Media content production workshop: Develop your practical skills in media content production, learning to create textual, audiovisual and digital content adapted to different media and audiences.
• Linguistics: delve into the workings of human language, studying its structures, functions and uses in different communication contexts.

• Codes of ethics governing communication and the media: Master the ethical and legal principles that guide communication and media practices, understanding the issues of freedom of expression, social responsibility and respect for privacy.

• How media are created and distributed: Discover the processes involved in media production, from information gathering to content distribution, by analyzing the different types of media and how they operate.

• The effects of the media on society and media production techniques: Explore the impact of the media on societies and individuals, studying the different theories of reception and analyzing the media production techniques that shape the messages conveyed.

3rd year

SPECIALIZING

The third year is dedicated to specialization. Students can choose one or more specialization options according to their interests and career goals. They will also have the opportunity to carry out a research project or a professional project to put into practice the skills acquired during the first two years. At the end of this year, an internship in a company will provide significant professional experience.
Analysis of media, political and cultural discourse: Develop your critical analysis skills to decipher media, political and cultural discourse, identifying ideological issues, rhetorical strategies and effects on audiences. Advertising and marketing techniques: Master the fundamentals of advertising and marketing, discovering the different techniques and strategies used to promote products, services and ideas. The effectiveness of an advertising campaign and its impact on consumers: Analyze the factors that contribute to the effectiveness of an advertising campaign and evaluate its impact on consumer behavior. International cooperation in the face of global challenges such as climate change, armed conflict, migration, poverty and disease: Understand the challenges of international cooperation in the face of global challenges such as climate change, armed conflict, migration, poverty and disease, and explore the role of the media in raising awareness and mobilizing citizens.
• Branding, an essential element of marketing and communication: Learn more about branding and its crucial role in a company's marketing and communication strategy. Understand how to create a strong, differentiating brand that attracts and retains customers.

• Interpersonal and intercultural communication: Develop your interpersonal and intercultural communication skills to interact effectively with people from different cultures. Learn how to manage cultural differences, avoid misunderstandings and build positive relationships.

• The different forms of communication: Explore the different forms of communication, from verbal to non-verbal, from written to digital. Understand the challenges of each type of communication and learn how to use them to best effect.

• Communicating with people from different cultures: Master the principles of intercultural communication to communicate effectively with people from different cultures. Learn how to manage cultural differences, avoid misunderstandings and establish positive relationships.

• How to manage conflict? Develop your conflict management skills to resolve disputes constructively and peacefully. Learn to identify the causes of conflict, communicate effectively and find solutions.

• Methodology: Acquire rigorous research and analysis methods to bring your communications projects to fruition. Learn how to collect, analyze and interpret data in order to formulate relevant conclusions and recommendations.

DEGREES AND DIPLOMAS

ADDRESS
45 avenue Jean Moulin
75014 - Paris
Phone
+ 33 (0)7 53 80 45 60
E-mail & social networks
contact@heicr.fr
 
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